Dropping one bombshell after another may be Kanye West’s forte, but this time, he’s giving the public some time to get ready for his upcoming Yeezy collection
Unlike his last-minute Yeezy season 2’s show last year, the announcement came at a fairly right time; just enough to build some buzz. Not that he needs it, though. Just last weekend, West opened “Life of Pablo” pop-up stores in 21 cities around the world, which include Singapore, Sydney, Melbourne and Cape Town. Despite only giving sudden notification on his official Twitter account, West successfully drew a huge crowd to all of his pop-up stores.
That said, the upcoming Yeezy show still has an air of mystery about it, as no specific time and location of the show have been unveiled. Will there be another listening party? Guess we just have to wait and see! West seems to love keeping and exposing his secrets at the least expected time, anyway.