SIBLINGS THAT POSES TOGETHER. Cindy Crawford’s offspring Kaia and Presley Gerber have been chosen to front Calvin Klein’s latest family centered campaign
After sharing the spotlight as Omega’s brand ambassadors, siblings Kaia and Presley Gerber who happen to be the offspring of supermodel mother Cindy Craford, have been appointed to represent the latest iteration of Calvin Klein’s brand evolution. The brand’s already recognizable #MYCALVINS campaign gets a makeover, becoming: Our Family. #MYCALVINS.
The new concept for the newly evolved #MYCALVINS theme centers on family, and what better way to do so than featuring real-life siblings flaunting the latest collection by the American based fashion brand. The new fashion campaign shot by photographer Willy Vanderperre features the sibling models wearing core styles from Calvin Klein Jeans, that you would be glad to know are now available for purchase in stores and online. So you can now style up your waredrobe with the latest collection by Calvin Klein.
This launch of the new campaign marks the start of the new Our Family. #MYCALVINS campaign which is set to run through the season of Spring 2018, featuring talents that will bridge different generations stylistically, musically and culturally. Those featured in the upcoming campaigns for the brand will present their tales of family or community to bring to life the “Our Family” aspect of the campaign. SO, stay tuned for further campaigns by the brand…