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<h2>But what does it mean?</h2>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BIX5NyehgU_/" target="_blank" rel="noopener">A photo posted by BALMAIN (@balmain)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-27T17:29:53+00:00">Jul 27, 2016 at 10:29am PDT</time></p>
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<p>A few days ago, <a href="http://daman.co.id/?s=Balmain" target="_blank" rel="noopener">Balmain</a> offered all of us a first look at the brand&#8217;s fall/winter 2016 campaign. Fronted by <a title="Kanye West Leads Balmain’s Fall/Winter’16 Army" href="http://daman.co.id/kanye-west-leads-balmains-fallwinter16-army/" target="_blank" rel="noopener">Kanye West and supermodel Joan Smalls</a>, the image is the perfect embodiment of the theme of &#8220;Music Meets Fashion&#8221; that Balmain wishes to deliver in the campaign.</p>
<p>More images—featuring the likes of <a href="http://daman.co.id/?s=Jon+Kortajarena" target="_blank" rel="noopener">Jon Kortajarena</a>, Ronald Epps, Francisco Lachowski , Jordan Barrett, Jourdan Dunn, <a href="http://daman.co.id/?s=Alessandra+Ambrosio" target="_blank" rel="noopener">Alessandra Ambrosio</a>—have been released since, but now we&#8217;re confused.</p>
<p>Balmain&#8217;s Instagram account has been posting one campaign image after another; each of which includes a model wearing items from the brand&#8217;s fall/winter 2016 collection and a forlorn expression on their face. Some of them are even seen with tears on their faces.</p>
<p>Shot by Steven Klein, the black-and-white pictures may raise a lot of questions but they certainly manage to be the talk of the town.</p>
<p>What do you think they all mean?</p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BIXbU6fhIh8/" target="_blank" rel="noopener">A photo posted by BALMAIN (@balmain)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-27T13:08:43+00:00">Jul 27, 2016 at 6:08am PDT</time></p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BIXkwUahelc/" target="_blank" rel="noopener">A photo posted by BALMAIN (@balmain)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-27T14:31:06+00:00">Jul 27, 2016 at 7:31am PDT</time></p>
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BIXvJhnBozn/" target="_blank" rel="noopener">A photo posted by BALMAIN (@balmain)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-27T16:01:55+00:00">Jul 27, 2016 at 9:01am PDT</time></p>
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<div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;"></div>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BIZhxbQBdm6/" target="_blank" rel="noopener">A photo posted by BALMAIN (@balmain)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-07-28T08:43:31+00:00">Jul 28, 2016 at 1:43am PDT</time></p>
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<p>See more images <a href="https://www.instagram.com/balmain/" target="_blank" rel="noopener">here</a>.</p>
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Jon Kortajarena, Joan Smalls, More Models Shed Lone Tears for Balmain