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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Jon Kortajarena, Joan Smalls, More Models Shed Lone Tears for Balmain

But what does it mean?

 

A photo posted by BALMAIN (@balmain) on

 

A few days ago, Balmain offered all of us a first look at the brand’s fall/winter 2016 campaign. Fronted by Kanye West and supermodel Joan Smalls, the image is the perfect embodiment of the theme of “Music Meets Fashion” that Balmain wishes to deliver in the campaign.

More images—featuring the likes of Jon Kortajarena, Ronald Epps, Francisco Lachowski , Jordan Barrett, Jourdan Dunn, Alessandra Ambrosio—have been released since, but now we’re confused.

Balmain’s Instagram account has been posting one campaign image after another; each of which includes a model wearing items from the brand’s fall/winter 2016 collection and a forlorn expression on their face. Some of them are even seen with tears on their faces.

Shot by Steven Klein, the black-and-white pictures may raise a lot of questions but they certainly manage to be the talk of the town.

What do you think they all mean?

 

A photo posted by BALMAIN (@balmain) on

 

A photo posted by BALMAIN (@balmain) on

 

A photo posted by BALMAIN (@balmain) on

 

A photo posted by BALMAIN (@balmain) on

 

See more images here.

 

 

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