French graphic designer and photographer Jean-Paul Goude recreates the crocodile logo of Lacoste for the annual “Holiday Collector” edition
The new logo by Jean-Paul Goude
The 76-year-old Jean-Paul Goude is a living legend who tirelessly produces one artistic work after another. Although he is largely known for his great obsession over women of colors, in particular for his thought-provoking Grace Jones photography series and, more recent, Kim Kardashian’s NSFW “Break the Internet” images, Goude is such a prolific artist who consistently helps push the racial boundaries in fashion. This is not to mention his latest shoot for the Kenzo x H&M collection campaign, which also celebrates racial diversity.
Jean-Paul Goude and Felipe Oliveira Baptista
Yet for Lacoste, Goude cheekily imbues his sense of humor into the logo: It now appears to be a hybrid between a crocodile and a dragon wearing a triangle hat and on a vintage bicycle. “It wasn’t a collaboration; it was a carte blanche,” said Lacoste creative director Felipe Oliveira Baptista during the party in eastern Paris. Not only did Goude redesign the emblematic crocodile, but the French designer also had his hand in recreating the packaging and ad campaign as well. This “Holiday Collector” edition will hit stores starting November.