Jason Basmajian Set to Change Cerruti 1881

MASTER OF CHANGE. Once again, Jason Basmajian steers a major fashion house in a new direction. This season, it’s Cerruti 1881, which debuts its denim and sportswear lines

Jason Basmajian

Years ago, Jason Basmajian headed Italian fashion brand Brioni before creating a new chapter for one of the most celebrated institutions on London’s Savile Row: Gieves & Hawkes. Now, for the spring and summer of 2017, this maestro of precise tailoring and classical cuts delves into casual styling, sportswear and denim—even denim-on-denim—for Cerruti 1881.

At the same time, Basmajian masterfully weaves this new approach with the Italian fashion house’s rich heritage. The result, as seen on the runways and described by the creative director himself, is a feast for the senses.

Jason Basmajian

 The “Camo-Foliage” pattern on a sweater and pants

DA MAN: Cerruti 1881’s spring/summer ’17 collection seems to comprise a wide range of styles. Do you have a single, unifying theme that runs through every look?
Jason Basmajian: The theme of the spring/summer ’17 collection is more about patterns, textures and an urban mood bringing strong graphic elements into exclusive jacquard fabrics. There’s a “Camo-Foliage” pattern that was inspired by tree bark and nature, and which has been expressed across several fabrications and accessories. The collection is relaxed with more generous cuts and a soft color palette. An exclusive, natural stretch Cerruti cool-touch wool fabric is also across the collection in dusters, military shirts, cargo pants and suits.

Jason Basmajian

 The “Camo-Foliage” pattern on a sweater and pants

DA MAN: With a collection comprising more denim pieces and fewer suits, among others, what message do you want to get across about Cerruti 1881?
Jason Basmajian: The spring/summer ’17 collection features the launch of the denim and sportswear part of the Cerruti universe. We wanted to celebrate the masculine and timeless elegance of the brand, mixing sportswear and tailoring. We took many inspirations from the fabric library at Lanificio Fratelli Cerruti in Biella as well as our previous cinematic collaborations. We would like to balance cool and chic, elegant and sport.

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