Issey Miyake’s Fresh Reincarnation

FRESH AND JUICY. Issey Miyake’s  L’Eau de toilette Fraîche is the reincarnation of the original L’Eau d’Issey, but bursts with the juicy aroma of ruby grapefruit and bergamot

Issey Miyake

The Northern Lights and the extreme temperatures of Iceland have enamored countless intrepid explorers. Issey Miyake, through its #Xplorenature project, follows one such figure, French adventurer Alban Michon, as he treks through the island’s dramatic landscape. That expedition also inspired a new fragrance by perfumer Christopher Raynaud. L’Eau de toilette Fraîche is the reincarnation of the original L’Eau d’Issey, which was first launched back in 1994. Despite the similar moniker on the flacon, this new scent bursts with the juicy aroma of ruby grapefruit and bergamot, pleasantly rich and long lasting for a supposedly “fresh-scented” mix.