SLEEK SIMPLICITY. Raf Simons continues to pursue his vision to unite all the Calvin Klein labels under one creative vision
Case in point: Calvin Klein Platinum’s spring/summer 2017 collection. Unlike past collections which were supported by campaigns featuring celebrities like Justin Bieber or Jamie Dornan, this time the brand decided to introduce relatively unknown models. Raf Simons wanted the collection to be more honest and relatable, as these two qualities are, for him, the essence of Calvin Klein. Naturally, the collection is dominated by easy, effortless and clean pieces. The Platinum label has also introduced the Hyper Floral capsule collection, which features floral prints layered on top of hoodies, shorts and pants, giving the collection a soft elegance, in line with the “simple but elegant” nature of Calvin Klein.