Last March, Hermès threw an extravagant homage to men where they set a high standard on how one could combine the experiences of high fashion, heritage, quality craftsmanship and entertainment – all in a single continuous presentation.
The dedicated event was held in London’s Thames River front neighborhood of Nine Elms Lane, inside a hangar like construction built specifically for the night. Entering the venue, guests were welcomed with giant neon typography of the evening’s theme, “Step into the Frame.”
They went straight to business – as the first thing to experience was the Hermès men’s spring/summer 2019 runway show. Clean off-white setting for both the backdrop and the catwalk sets the mood for the vibrant collection. Véronique Nichanian’s brings bright yet subdued tones such as corn yellow, orange, moss green and sky blue – before paired with more understated ones like grey, ivory or mauve.
This makes the understated silhouettes stand out with well coordinated color combos. Blue and grey, green and brown, or even purple and orange clashed gently and naturally. That’s before Nichinian let out a series of her light grey collection – softly toning it down, but brilliant in designs.
It was a well thoughtout and classy presentation to say the least. Also to note, notable public figures walked the collection along with models – such as U2’s Adam Clayton, designer Nick Vinson, dancer and choreographer Akram Khan, multi-hyphenate Jamal Edwards and superstar chef Jackson Boxer.
It’s hard to believe that an event held by one of Paris’ and the world’s most celebrated fashion houses actually had their fashion show as the opener. Yet, here we are. Once Nichinian waved her thank yous and the lights dimmed, guests were shepherded into the main part of the building: the Men’s Universe itself.
The large indoor area housed something that we’ve never seen before. It’s like a fashionable playground built specially by Hermès for men – those who appreciate high fashion, at least. Countless Instagram worthy corners were spread all over the premises, each with an homage to the brand’s long heritage of menswear. Exhibitions for ties, hats, shoes, bags and even scarves – all bear quirky cartoons and titles to highlight the pieces, as well as giving their respective caricatured identities.
More distinguishable interactive spots are also open for experience. From a vintage 1935 Avions Voisin C25 Aérodyne right there in the middle, to dining at their 20-minute Cloud Vision bistro and tailored tipples at the Bespoke Bar – where the latter had parts of a “bespoke” suit laid out on a board as the zone’s backdrops. Of course, lastly what’s a party without entertainment? The stage welcomed legendary Scottish rock band, Primal Scream to end the night.
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