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From Sebastian Stan to Chris Hemsworth, <a href="http://daman.co.id/?s=boss">BOSS</a> recruits another superhero to front its campaign! <a href="http://daman.co.id/?s=henry+cavill">Henry Cavill</a> a.k.a. Superman joins the league of great ambassadors for the German brand.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-57032" src="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear3.jpg" alt="" width="800" height="531" srcset="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear3.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear3-300x199.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear3-768x510.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear3-315x209.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" />
Lensed by photographer Paul Wetherell, the British actor wears the label&#8217;s new innovative eyewear styles in a series of black and white images. The <a href="http://daman.co.id/?s=hugo+boss">BOSS</a> Eyewear campaign is called #SharpenYourFocus.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-57033" src="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear1.jpg" alt="" width="800" height="531" srcset="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear1.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear1-300x199.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear1-768x510.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear1-315x209.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" />
Henry Cavill is the perfect addition to the BOSS family. He effortlessly conveys a strong, ambitious, confident, and refined chivalry that&#8217;s synonymous to the brand&#8217;s image.
&#8220;Leading the way to achieve his goals, actor Henry Cavill perfectly embodies the spirit of BOSS Eyewear,&#8221; the brand statement stated.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-57031" src="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear2.jpg" alt="" width="800" height="531" srcset="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear2.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear2-300x199.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear2-768x510.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear2-315x209.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" />
When Henry Cavill commits to a role, he gives it 110%.
&#8220;I like to practice full immersion in a story or a character and I feel if you do that, if you immerse yourself in a character, you can truly focus on what the essence of the character is,&#8221; says the BOSS Eyewear ambassador.
Focused and determined, he perfectly embodies the spirit of our new campaign #SharpenYourFocus.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-57034" src="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear4.jpg" alt="" width="800" height="531" srcset="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear4.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear4-300x199.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear4-768x510.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear4-315x209.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" />
The collection of optical glasses and sunglasses are made of lightweight rubber frames and acetate spoilers. Retail price is at $275 USD.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-57035" src="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear5.jpg" alt="" width="800" height="531" srcset="https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear5.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear5-300x199.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear5-768x510.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/05/Henry-Cavill-2018-BOSS-Eyewear5-315x209.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" />
&#8220;With a singular focus on the obstacle, you can approach it from any direction you want. That, in itself, makes the obstacle easier to surmount.&#8221; — Henry Cavill, BOSS Eyewear Ambassador
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#SharpenYourFocus with Henry Cavill in the new <a href="http://daman.co.id/?s=boss">BOSS</a> Eyewear campaign. Watch the video.
<iframe loading="lazy" src="https://www.youtube.com/embed/dPPr4C4RLdk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Henry Cavill is the New BOSS Eyewear Ambassador