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<h2>H. Moser &amp; Cie. gets mad and launches Swiss Mad watch</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-01.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-44595" src="https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-01.jpg" alt="" width="600" height="792" srcset="https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-01.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-01-227x300.jpg 227w, https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-01-315x416.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a>
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For <a href="http://daman.co.id/?s=H.-Moser-&amp;-Cie.">H. Moser &amp; Cie.</a>, the new year was somewhat of a disappointment. Starting January 1, the watchmaking industry changed the criteria of the &#8220;Swiss Made&#8221; label. From then on, a watch with only 60-percent of its components originated in Switzerland will still be considered a &#8220;Swiss Made.&#8221;
To protest this decision, H. Moser &amp; Cie. has taken an extreme measure to remove the &#8220;Swiss Made&#8221; label from all new watches made from 2017 onwards and designed an entirely new timepiece made of cheese.
Yes, cheese.
Called the Swiss Mad, the watch comes with a case that is made out of real Swiss cheese. Additionally, it also features a cowhide strap; a red fumé dial; and doubled indices at 12, 3, 6 and 9 o&#8217;clock—subtle reminiscent of Switzerland&#8217;s national flag. All in all, it&#8217;s a witty way to make a watch that is 100-percent Swiss, without having to put the now-controversial &#8220;Swiss Made&#8221; label.
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<a href="https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-02.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-44596" src="https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-02.jpg" alt="" width="600" height="400" srcset="https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-02.jpg 600w, https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-02-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2017/01/H.-Moser-Cie-Swiss-Mad-cheese-watch-02-315x210.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></a>
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An official statement declares that it&#8217;s the brand&#8217;s answer to &#8220;the absurdity and the ridiculous change to the Swiss Made legislation.&#8221; Edouard Meylan, CEO of H. Moser &amp; Cie., doesn&#8217;t sugarcoat anything. &#8220;Our Swiss Mad Watch sends a clear message to the Swiss watchmaking industry, the authorities and watch enthusiasts: the Swiss Made label is meaningless,&#8221; he comments.
Despite Swiss Mad&#8217;s vengeful origin, the proceeds of the sale of the 1.081.291 Swiss Franc (more than 1 million US dollar) watch will be used to create a fund to support independent Swiss watchmaking suppliers currently suffering under the difficult economic situation and outsourcing to Asia.

H. Moser & Cie. Trolls Watch Industry with Timepiece Made from Cheese