Fashion and music are inseparable now
Just in time for MTV VMAs, Guess is teaming up with Republic Records to launch Guess Music.
Kicking off the project is Ariana Grande, who premiered the music video of her latest single with Nicki Minaj “Side to Side” on August 28 on the brand’s website. In the video, Grande is seen wearing Guess’ new athletic line, which can be purchased directly online.
In the future, Guess Music hopes to highlight new emerging artists as well; an effort that is always close to Guess’ heart. “Discovering new talent has always been a passion of mine. I have been blessed and lucky to discover so many new faces within the modeling world,” says Paul Marciano, the co-founder and CCO for GUESS? Inc. As many of you are aware, Guess has discovered the likes of Claudia Schiffer, Kate Upton, Anna Nicole Smith and Gigi Hadid; the brand looks to repeat its success, but this time in the music industry.
Additionally, Guess Music collections will be sold worldwide to celebrate the release of new music by this group of diverse artists, further exposing their art to a larger audience.
Watch “Side to Side” below: