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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Gucci’s New Holiday Film Features Real Snakes & More

It’s that time of the year when fashion brands are rolling out Holiday campaigns one after another, and Gucci is joining in the fun with a short film of Biblical proportion

 

 

Directed by Floria Sigismondi, the film takes “Garden of Eden” as the theme, which fits perfectly with the brand’s Cruise 2017 collection. Decorated with snake applique pattern (among others), the collection does have that “sinful garden” feel in it.

Real snakes also make an appearance in the film, alongside other animals like tigers and zebras. And no “Garden of Eden” will be complete without some apples.

Models Polina Oganicheva, Maryna Polkanova, Nika Cole, Matt Doran, Domink Hahn and Dwight Hoogenduk who star in the film are also featured in the series of images that is launched at the same time.

 

Gucci Gift Giving Campaign 2016 - 1

 

Filled with lush nature and Alessandro Michele‘s creations, this Gucci garden is definitely the one you never want to leave.

 

Gucci Gift Giving Campaign 2016 - 2

 

Gucci Gift Giving Campaign 2016 - 3

 

Gucci Gift Giving Campaign 2016 - 4

 

 

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