It’s that time of the year when fashion brands are rolling out Holiday campaigns one after another, and Gucci is joining in the fun with a short film of Biblical proportion
Directed by Floria Sigismondi, the film takes “Garden of Eden” as the theme, which fits perfectly with the brand’s Cruise 2017 collection. Decorated with snake applique pattern (among others), the collection does have that “sinful garden” feel in it.
Real snakes also make an appearance in the film, alongside other animals like tigers and zebras. And no “Garden of Eden” will be complete without some apples.
Models Polina Oganicheva, Maryna Polkanova, Nika Cole, Matt Doran, Domink Hahn and Dwight Hoogenduk who star in the film are also featured in the series of images that is launched at the same time.