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<h2>Alessandro Michele offers a modern retelling of a Greek tragedy</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film.jpg"><img decoding="async" class="aligncenter size-full wp-image-38370" src="https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film.jpg" alt="gucci film" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film.jpg 672w, https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-300x166.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-315x174.jpg 315w" sizes="(max-width: 672px) 100vw, 672px" /></a>
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The stuff of myths. That&#8217;s one way to describe the snake appliques on some of the pieces in <a href="http://daman.co.id/?s=Gucci" target="_blank" rel="noopener">Gucci</a>&#8216;s pre-fall 2016 collection (and also in the newly revealed <a title="Men’s Looks from Gucci Cruise 2017" href="http://daman.co.id/mens-looks-from-gucci-cruise-2017/" target="_blank" rel="noopener">cruise 2017 offering</a>). It&#8217;s only fitting that the fashion house also uses a story from Greek mythology to introduce the said collection in a series of new short films.
Directed by Gia Coppola and produced together with 23 Stories, Condé Nast’s in-house native ad unit, the four-part series takes its inspiration from one of many tragic lovers in Greek mythology: Orpheus and Eurydice.
As a reminder, the original myth tells the story of the lyre-playing Orpheus who journeys the Underworld to bring his wife Eurydice back from death. Hades allows him to do so on one condition: Orpheus must walk in front of his wife and he cannot turn around to look at her, or else she&#8217;ll return to the world of the dead. Being a Greek tragedy, the story ends with Orpheus turning around and Eurydice vanishing.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-2.jpg"><img decoding="async" class="aligncenter size-full wp-image-38369" src="https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-2.jpg" alt="gucci film 2" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-2.jpg 672w, https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-2-300x166.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/gucci-film-2-315x174.jpg 315w" sizes="(max-width: 672px) 100vw, 672px" /></a>
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Gucci&#8217;s version of Orpheus and Eurydice live in modern-day New York City and are dressed head-to-toe in <a href="http://daman.co.id/?s=Alessandro%20Michele" target="_blank" rel="noopener">Alessandro Michele</a>&#8216;s designs; the designer even created a custom 10-foot wedding veil, which is worn by the female lead in the Part One. The &#8220;Underworld&#8221; is a dimly-lit underground club and Orpheus is as a guitar player (it must be hard to find lyres these days).
The films are already live on <a href="https://www.gucci.com/us/en/#homepage-video" target="_blank" rel="noopener">Gucci.com</a> and the websites of some of the magazines listed under Condé Nast Publications. Whether or not the modern, Gucci-clad Orpheus and Orpheus will find their happy ending this time, you just have to watch them all.
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Gucci Releases 4 New Pre-Fall Short Films