ROMAN CRUISE. Gucci’s creative director Alessandro Michele takes us on a trip back to his hometown of Rome for a candid style fashion campaign
When it comes to fashion campaigns Gucci’s creative director, Alessandro Michele has been dishing out some of the most colorfully creative concepts so far. From a 60’s inspired disco party for its pre-fall campaign to the most recent sci-fi inspired fall campaign, and for the brand’s latest cruise 2018 campaign Michele takes a more raw approach. Featuring images portraying the flamboyant style of Rome’s eccentric residents set in a number of everyday settings from Roman apartments to local parks. To keep with the Italian theme of campaign the models featured are all true blue Italian artists.
The new campaign dubbed ‘Roman Rhapsody’ seems to once again tap an era of when technicolor was first introduced, giving the images a very raw appeal. Working with British photographer Mick Rock, a man best known for capturing images of rock legends such as David Bowie, Blondie, The Ramones, Joan Jett, and Queen, it is quite clear why the resulting images are reminiscent of images you would find in a Rolling Stone magazine from the 70s. The accompanying video campaign plays to the rocker style that is depicted in the campaigns images, featuring a soundtrack that is less psychedelic than the previous campaigns and heavier on the guitar riffs.
Check out the video to Gucci’s ‘Roman Rhapsody’ campaign below: