BMW targets younger audience with its first-ever M2 Coupé
There aren’t many cars as prestigious as the BMW M ones. Short for “Motocross,” the M division was first assembled for racing purposes back in 1972, which makes it 44 years old now. And you know what they say, life begins at 40.
So this year, the German car manufacturer brings to life the latest member of BMW M family, the M2 Coupé. Not only the newest, the M2 Coupé is also the smallest of all M cars. As compact as it is, M2 Coupé provides driving dynamics and agility in a high-performance sports car. “There is no doubt in my mind that BMW will win over many new and younger customers with this vehicle,” says Karen Lim, president director of BMW Group Indonesia.
This actually explains why BMW has chosen 21-year-old Gigi Hadid to star in the M2 Coupé’s advertising campaign. Shot at an airfield in California’s Mojave Desert, it shows Hadid and five M2 Coupé cars in Long Beach Blue metallic finish (also available: Alpine White, Black Sapphire and Mineral Gray). It sure takes a strong supermodel like Hadid to not be overwhelmed by M2 Coupé’s sexy and sleek exterior.
Inspired by models from BMW’s history in motor racing, the M2 Coupé features a low front apron with large air intakes, muscular flanks with characteristic M gills, 19-inch aluminum wheels in the familiar M double-spoke design and low, wide rear with the M-specific twin-tailpipe exhaust system.
It’s also as beautiful on the inside, what with the Alcantara of the door cards and center console, porous carbon fiber, blue contrast stitching and M embossing. Sports seats, an M sports steering wheel and an M gearshift lever complete the interior.
Younger customers will definitely appeal to the electrically controlled exhaust flaps, which can deliver the distinctive BMW M engine soundtrack. The drivers can also use the Driving Experience Control switch (comfort, SPORT, SPORT+) to select a driving mode and a preconfigured sound to go with it.
The BMW M2 Coupé also comes with the ConnectedDrive Services pre-installed, which allows the use of apps that are integrated seamlessly into the car using the BMW ConnectedDrive technology. There is, for instance, the GoPro app that lets drivers record lap times on track with a dashboard-mounted action camera. Meanwhile, the M Laptimer app can analyze the driver’s individual style at the wheel by recording the car’s speed, steering angle, fuel consumption, etc.
|BMW M2 Coupé specifications.|
|3 liter six-cylinder in-line petrol engine with BMW M TwinPower Turbo technology (TwinScroll turbocharger, High Precision Injection, VALVETRONIC fully variable valve control, Double-VANOS variable camshaft timing).|
|Max. output||370 hp at 6,500 rpm|
|Max. torque||465 Nm from 1,400-5,560 rpm (500 Nm overboost from 1,450 to 4,750 rpm)|
|Acceleration||0-100 km/h in 4.3 seconds|
|Top speed||250 km/h|
|Average fuel consumption (ECE-cycle):||12,7 km/l (combined)|
|Combined CO2 emissions to the EU standard:||185 g/km, emissions standard: EU5|
BMW M2 Coupé: General Specifications
Length/width/height: 4468 mm /1854 mm /1410 mm
Weight (unladen): 1,520kg
Luggage comp capacity: 390 litres
Type of gearbox: 7-speed M Double Clutch Transmission with Drivelogic