SMALL FAVORS. The new TAG Heuer Connected Modular 41 shows how better things often come in small(er) packages
Back in late 2015, TAG Heuer introduced its first Connected watch. Running on the Android Wear OS, it proved to be an instant hit. It was then followed by the Connected Modular 45, which, as the name implies, has a 45mm case and allows for easy personalization with the titular modular system. This year, at the Salon International de la Haute Horlogerie 2018 event, the Swiss watch brand introduces yet another member of the Connected family: the Connected Modular 41. The most obvious change here is, obviously, the smaller case at 41mm. But there’s more—much, much more—to this Connected watch than just its more diminutive form.
TAG Heuer’s Connected watches have been praised for merging the latest Silicon Valley tech with the distinction of timepieces bearing the “Swiss Made” label. For the former, the Connected Modular 41 offers a range of improvements over its bigger brother courtesy of Intel in the hardware department and Google for the software. The new AMOLED screen features a resolution of 390×390 (at 326ppi, compared to 287 on the Modular 45) and, more importantly, increased brightness—making the watch much more legible under direct sunlight and harsh indoor lighting. Performance wise, wearers should notice smooth operation even when running the most demanding Android Wear apps thanks in no small part to the watch’s 1GB of memory (RAM). Internal storage has also been doubled to an
“There’s more—much, much more—to this Connected watch than just its more diminutive form”
Impressive 8GB. Naturally, the Connected Modular 41 also packs all the functionality of the Modular 45, including GPS, an NFC sensor for Google Pay support and, of course, a vast array of customizable TAG Heuer dials from the TAG Heuer studio. All of this is encased in a premium and durable case (41mm in diameter and 13.2mm thick) made from grade 5 titanium. The bezel, which comes in light and dark variants, is ceramic, and the sapphire crystal up front comes with a double anti-reflective coating. Topping it all off, the Connected Modular 41 is rated water resistant to 50 meters. The new case size, in particular, opens up the Connected family to a much wider audience, including those who prefer a more subtle timepiece and, naturally, those with smaller wrists—including TAG Heuer’s female clientele.
A Touch of Personalization
Straight out of the box, the TAG Heuer Connected Modular 41 has an elegant yet bold design. The true joy of owning this watch, however, comes from making it into something that truly reflects your style with interchangeable lugs and straps. TAG Heuer has also introduced three new strap colors—pink, blue and white leather—bringing the total number of strap options to nine. Those looking for an even more glamorous Connected experience might want to look into the full diamond edition, which was also made available for the Modular 45. Now, if your perception of luxury watches leans more towards mechanical excellence, then you might be interested to learn that the Connected module of the Modular 41 can be replaced with a Calibre 5 three-hand mechanical module.
TAG Heuer has always lived up to its namesake, but in a way, the Connected Modular 41 truly reflects what the phrase “Techniques d’Avant Garde” means and, more importantly, what it can mean in this day and age. This watch showcases the brand’s technical prowess and its forward thinking—not just in terms of technology and functionality, but also in making a product that redefines what it means to own a watch. In other words, no matter if you’re interested in the latest technology or if you’ve always been mesmerized by classical Swiss-made timekeeping, no matter what your personal style is, TAG Heuer’s Connected Modular 41 is a solid option worthy of a closer look.
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