Fashion essentials: Fred Perry Bradley Wiggins Cycling Shirt Collection

THE BRADLEY METHOD. He might have left his competitors in the dust when he won the gold in the Olympics last summer, but apparently cyclist Bradley Wiggins might be a victim of his own success.

Wiggins recently launched his collaborative collection with Fred Perry and, the word on the street is, it sold out so fast that the fashion brand had to dispatch the next installment of the range faster than planned. Once you see the outfits, you’ll definitely understand why people love the Fred Perry Bradley Wiggins Cycling Shirt collection so much.

The design is based on Perry’s signature polo, complete with iconic laurel wreath logo, but is fused with the classic style of a cycling jersey. The result is a sharp collection of merino wool shirts with zip-up funnel necks and the specially designed Bradley stripes on the sleeves.