ATHLETIC AESTHETIC. Modern, nautical and sporty are the adjectives that best describe Lacoste. Those, too, are the key ingredients for the brand’s recurring success.
In their latest shoe collection aptly named Sport Active, Lacoste gathers its knowledge on bodily movements in tennis and contemporary styling to create preppy pairs dubbed Marcel Cup and Keel. Though most style experts would cringe at the all-white leather shoes, the Marcel Cup is an exception. It unapologetically carries the sporty DNA of Lacoste, perfect to be worn inside and outside of the tennis court. The Keel, meanwhile, encapsulates the French Riviera in nautical details and the tricolored tongue label, well-suited for a trip to where the sun always shines.
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