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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Diesel Arrives in Indonesia

FUEL TO THE FIRE. A new “fuel” added to the fires of fashion in Indonesia has gained the attention of denim devotees from all over the country

 

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Italian brand Diesel officially arrives this year, after teasing us with a series of big watches at the end of last year.

The arrival couldn’t be timelier, what with the viral advertising campaign on the Internet. Indeed, creative director Nicola Formichetti—who styled Lady Gaga during her formative years—has pushed the brand to be completely innovative, both marketing- and fashion-wise.

 

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For the latter, he tapped the rebellious spirit of youths from the ’70s and ’90s and reimagined their looks in distinctive styles. The distressed jeans are a must-have, and it’s about time to bring blue back as the new black.

 

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