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A couple of weeks ago, American fashion house <a href="http://daman.co.id/tag/coach">Coach</a> announced that they will stop using fur as a material for their products, starting from the release of Stuart Vevers&#8217; fall 2019 collection next year.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-60047" src="https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-001.png" alt="" width="640" height="415" srcset="https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-001.png 640w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-001-300x195.png 300w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-001-315x204.png 315w" sizes="(max-width: 640px) 100vw, 640px" />
The good news comes as a follow up to their corporate responsibility goals introduced back in 2015, where they laid the groundwork for prioritizing social and environmental initiatives. Coach joined other luxury brands who have run with the cause earlier such as Versace, Gucci, Tommy Hilfiger and most recently Burberry &#8211; becoming a selected elite along the way.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-60048" src="https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-002.jpg" alt="" width="800" height="1199" srcset="https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-002.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-002-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-002-768x1151.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-002-683x1024.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-002-315x472.jpg 315w" sizes="(max-width: 800px) 100vw, 800px" />
This initiative also shown Coach&#8217;s longtime dedication to do a greater good, starting from The Coach Foundation which grants funding to nonprofit partners to the &#8220;Dream It Real&#8221; program to encourage a better future for children.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-60049" src="https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-003.jpg" alt="" width="1000" height="832" srcset="https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-003.jpg 1000w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-003-300x250.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-003-768x639.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/11/Coach-No-Fur-003-315x262.jpg 315w" sizes="(max-width: 1000px) 100vw, 1000px" />
Surely with their unrequited dream of balancing true fashion authority while driving positive change, there will be more great feel-good news from Coach. But for now, it&#8217;s worth to support whatever Vevers and the brand will bring to the runway with this policy.
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Coach Announced to Go Fur Free in 2019