A couple of weeks ago, American fashion house Coach announced that they will stop using fur as a material for their products, starting from the release of Stuart Vevers’ fall 2019 collection next year.
The good news comes as a follow up to their corporate responsibility goals introduced back in 2015, where they laid the groundwork for prioritizing social and environmental initiatives. Coach joined other luxury brands who have run with the cause earlier such as Versace, Gucci, Tommy Hilfiger and most recently Burberry – becoming a selected elite along the way.
This initiative also shown Coach’s longtime dedication to do a greater good, starting from The Coach Foundation which grants funding to nonprofit partners to the “Dream It Real” program to encourage a better future for children.
Surely with their unrequited dream of balancing true fashion authority while driving positive change, there will be more great feel-good news from Coach. But for now, it’s worth to support whatever Vevers and the brand will bring to the runway with this policy.
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