MODERN SUCCESS. Thor actor Chris Hemsworth is the perfect example of masculinity to encapsulate Boss Bottled Tonic’s refreshing and energizing aroma
Chris Hemsworth in Boss Bottled Tonic campaign
Hugo Boss’ Boss Bottled Tonic can be described as the perfect scent for work and everyday occasions. It’s refreshing, but not too intense; it’s about a man who is driven, dedicated and passionate about achieving his goals, the likes of, say, Gerard Butler and Chris Hemsworth. These two actors, by the way, are featured on the Boss Bottled Tonic’s campaign donning crisp work suits. The fragrance itself, meanwhile, is dominated by cinnamon notes for a touch of masculine class. This, in turn, is juxtaposed against ginger, bitter orange and lemon that are refreshing and energizing. These scents are then rounded off by a velvet and woody aromas for authenticity. All in all, as encapsulated in the campaign’s slogan, this is a fragrance meant for the “man of today,” who is always ready for success.
Below is the video campaign featuring Chris Hemsworth: