Musician and music producer Pharrell Williams have officially announced the launch of his collaboration collection with Chanel – simply named “Chanel Pharrell”
The collection is obviously heavy on streetwear, with bright colored pieces such as T-shirts, hoodies and bathrobe – the latter which Pharrell have teased before.
The capsule has its own co-branded emblem that are placed on the clothing pieces, as well as on the accessories – including jewelries.
Along with the release, the brand also launched a campaign depicting members of a motorcycle gang wearing the collection.
Pharrell have also also launched a behind the scenes video regarding the colleciton – from describing the creative thought to the production of the “Akira” inspired campaign.
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