Bvlgari Bvlgari: The Perpetual Rebirth of an Emblematic Collection

Innovative in bronze with an interchangeable strap, or slimmer and more modern than ever in its elegant feminine version, new creations celebrate the enduring allure of a more than 40-year-young icon.

The new Bvlgari Bvlgari collection

This collection stemmed from a gift idea. The three Bvlgari brothers, Nicola, Gianni and Paolo, decided to create a watch as an exclusive present for their 100 best clients. The result was beautiful and successful, entirely overturning existing aesthetic codes. Innovative, adorned with the Bvlgari logo engraved on its bezel inspired by the coins struck by the Roman emperors, this widely acclaimed timepiece was soon in great demand.

The watchmaking adventure of the Maison thus began in 1977 with the launch of the first Bvlgari Bvlgari watches, better known by their initials: BB. This iconic model has made its way through four decades while remaining firmly in the forefront, proving capable of adjusting to the expectations of each era, continuously innovating while preserving its original DNA combining classicism and modernism, audacity and elegance.

Brand ambassador Matteo Bocelli wearing the new BB 2018 with bronze case and leather strap

The new Bvlgari Bvlgari 2018 is no exception to this intangible rule.  As a creative pillar of the Bvlgari watch collections for over 40 years, the Bvlgari Bvlgari line has been continuously reborn through new interpretations for both men and women. The new Bvlgari Bvlgari 2018 reinvents itself yet again through an innovative approach involving the use of bronze, interchangeable straps and in a nod to the original introduced in 1975, neither bears the brand logo on the dial.


A new chapter dedicated to men

Firmly in tune with the times, Bvlgari Bvlgari is writing a new chapter in its history by playing with metal variations as well as adopting an intensely personalised approach. Classic yet epicurean, fanciful yet refined, it appears this year in three original versions of its classic case housing self-winding Bvlgari Calibre 191: one in bronze, the other two-tone with a black DLC-coated stainless steel case topped by a bronze bezel; and finally, a total-black DLC-coated stainless steel version. This unmistakably Bvlgari Bvlgari trilogy nonetheless succeeds in renewing the genre.

BB 2018 with interchangable straps and complementing pouch

Alongside the choice of bronze, giving a vintage accent as well as a modern touch due to its recent appearance in watchmaking, this Bvlgari Bvlgari 2.0 also features other pleasant surprises. It is equipped with a tool-free interchangeable strap system enabling smooth transitions between embossed rubber, alligator leather or leather options. Delivered with a second strap, it comes with a travel pouch, a new men’s accessory comprising two strap compartments.