Rafa Nadal for EA Underwear

The world’s No. 1 tennis player, Spaniard Rafael ‘Rafa’ Nadal is now the new model and ambassador for Emporio Armani underwear andArmani Jeans. Nadal takes over from soccer star Cristiano Ronaldo, who had been the EA underwear guy of 2010. David Beckham had the same role before Ronaldo.

The first campaign ads with Rafa will be for EA’s spring-summer 2011 collections. The project was handled by the dynamic duo of fashion photography Mert Alas and Marcus Piggot, who have previously shot for Louis VuittonMissoni, Giorgio Armani, Roberto CavalliFendiKenzoand Miu Miu. Nadal won the 2010 French, Wimbledon and U.S. Open titles to knock Roger Federer off the top of the rankings. Now, he has knocked Ronaldo off the EA billboards.

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