EVERY COLOR UNDER THE SUN. Adidas Originals is bringing back its iconic Adicolor franchise, to add color to young sporty inspired streetwear urbanites
As sport inspired streetwear continues to become a fashion trend that doesn’t seem to be dying down anytime soon, Adidas Originals is set to bring back its iconic Adicolor apparel line to cater to the fashionable masses. First introduced in the 70s, Adicolor is set to return with an updated style and color choice to better fit the sporty style of today’s streetwear culture while still maintaining the classic silhouette of the line. The updated collection is set to be available in four main colors, Bluebird, Fairway Green, Scarlett Red, and Sun Yellow, which were original colors introduced back in 1983.
Although the new Adicolor collection for Spring/Summer 2018 maintains its classic silhouette, it doesn’t mean that it uses the same material to gain the look. To keep the style relevant to the desire of the stylish urban crowd, the new collection utilizes its innovative fit material to offer an updated feel yet with that nostalgic look. The positioning of the Adidas branding has also been adjusted to not take away from the aesthetics of its classic look but still giving it enough street cred to fit the highly desired urban style of today.
If you’re looking to update your style to a more street culture inspired look this Spring/Summer, Adidas has you covered this season, hopefully in your favorite color.