MODERN GENTLEMAN. Givenchy officially announces its new Givenchy Gentleman campaign featuring Aaron Taylor-Johnson
Earlier this year we told you about Aaron Taylor-Johnson being chosen to be the new face for Givenchy’s Gentleman fragrance campaign. Although Aaron Taylor-Johnson himself has leaked images of the upcoming campaign on his official Instagram account, only recently has the French brand officially announced the launch of the new campaign. As leaked by Taylor-Johnson, the campaign features black and white images of the suited up actor, as he channels his inner male model. He is not alone in the campaign as he is accompanied by dancer, singer and actor Aaron Doucette. The photographer behind the campaign was no other than Aaron’s own spouse Sam Taylor-Johnson.
As for the fragrance, for 2017 Givenchy Gentleman gets somewhat of a modern makeover, not only in looks but also in aroma. The original fragrance that was released back in 1974, better known for its adventurous, warm, woody and spicy scent, has received an updated interpretation, now giving the classic fragrance an aroma described as “power and sweetness” adding notes of fruity, floral, aromatic, woody and leather tones.
Seeing how Simon Baker was the face for several Givenchy Gentleman fragrances, it will be interesting to see how many more classic aromas by the French maison will receive a modern twist and feature the likes of Aaron Taylor-Johnson.